A social navigation platform for plurality in navigation experiences by measuring deviation from the shortest route to calculate the intent of travel.
Role: UX Researcher and Designer
Advisors : Gaurav Singh, Rocio Fatas, Manjari Singh
“To redesign the current principles of navigation such that it is sensitive to the user’s intent and understands the subjectivity in the experience while navigating through a route to reach their desired destination.”
2nd Semester
5th Semester
7th Semester
What is Navigation?
Physical and Digital Triggers
Social interaction, engagement and isolation
Quantitative and Qualitative Data
To navigate today we use -distance, time and density.
What about the qualitative aspects such as -the purpose of travel, intention, what are the characteristics of the destination and the journey, what do I know about the route?
Bangalore City is expanding, and more and more people are settling at the peripherals of the city. With people spending long travel hours, it’s time to divert focus from the destination and towards the journey travellers are taking everyday.
Mapping all possible routes from the points of interest to the Cubbon Park metro station. Shadowing travelers to their destination.
Physically mapping the hotspots, local references, points of interests, monuments, iconic food stalls, shops, etc.
Physically mapping the hotspots, local references, points of interests, monuments, iconic food stalls, shops, etc.
Asking travelers to map the route from their start location to the metro station.
Ideation
Novel Concept
Recursive Categorization
Deviation calculation of the points of interests (POIs)
X
Tech Exploration
Augmented Reality (AR)
X
Participatory Sensing Systems
Mental Model
X
Social Media
Audio Guides
Learning Curve
High
Low
High
Unique Experience
Encourages driver and traveller decision making.
Contrary to the current social media platforms, it encourages movememt.
Allows people to hear and follow other’s experiences. Off-screen experience.
Ergonomics
Unpleasant
Pleasant
Below Expectation
Users’ journey with the platform for a travel experience that caters to the plurality in expectations, intentions, duration and other aspects of each traveller the user is travelling with..
These points of interests could be physical landmarks of the place, local spots, etc. By shifting the focus of navigation from the end point to the local spots of the city, Interactions are encouraged, user’s spacial knowledge is prioritised and focus is brought to the locality of the locations that one traverses during their journey.
These points of interest are suggested to users by other users, building collective
acknowledgement to the places in the street/city/space.
This is done through sharing images and videos as stories with geotagged locations. These stories could be invites, a popular location, live events and could also be targeting social concerns in the space.
This encourages community engagement within the users and portrays locations as place of community engagement.
These are suggested to the users by calculating the measure of deviation that they must take from the shortest path, based on the intensity of their experience, from leisure to emergency. This is calculated by barring the time and keeping the deviations within the time limit.
