CareerBuzz

How can IBMers have a smart and assistive experience discovering their next (internal) job opportunity and envisioning their career?

Why is moving internally harder than moving externally?

"There were many people who just gave a one liner saying the person does not have the required skills."

"...You cannot automate networking..."

"...IBM complicates things, there's got to be a better way"

-8 Sponsor user interviews

-8 Informal user interviews

-20 Research Articles

-24 Survey respondents

Key Insight

If employees believe their current organization is failing to recognize their value, make career paths more visible to them, and make sure employees feel you are investing in them, they’ll stay.

Hill Statement

We want internally job seeking (WHO) IBMers to

be surfaced with relevant job opportunities (WHAT)

to make moving within IBM easier than moving out (WOW)

Persona

Frustrated Francine

About

4 Years @ IBM

Software Developer

Values

Compensation

Company Reputation

Career Development

Flexibility

Francine is ready to explore new opportunities. They feel unengaged in their current roles. They start looking for opportunities internally within IBM before looking outside.

As-Is Scenario

Internal tools are difficult

Francine has begun their internal job search leveraging tools like GOM and Your Career at IBM. However, they are met with many technical difficulties and clunky experiences.

Job recommendations are irrelevant

Francine also receives job recommendations via email, and finds them exciting but most are not representative of her current job role needs - especially around location and skill level. She feels like the algorithm is restrictive - and doesn't provide much flexibility.

Empty feedback

After a long struggle, Francine was able to find a couple of jobs to apply to, however, there were no updates and feedback on the status of their application.

Silent Rejection

After a while, Francine finally receives an update on their applications. They were rejected from each job and not given any useful information on why they was turned down. Francine is now 2x more likely to leave IBM.

Goodbye, IBM

Francine turned to the external job marketplace and within a few weeks they received and accepted a job offer.

What do internal IBMers need?

Need Statements

Francine needs a way to have opportunities surfaced to them so that they can find the  best  job for them internally.

Francine needs a way to be able to link their interests and skills so that they can evaluate and be matched with the next position 

What do internal IBMers need?

Need Statements

Francine needs a way to have opportunities surfaced to them so that they can find the  best  job for them internally.

Francine needs a way to be able to link their interests and skills so that they can evaluate and be matched with the next position