"There were many people who just gave a one liner saying the person does not have the
required skills."
"...You cannot automate networking..."
"...IBM complicates things, there's got to be a better way"
Secondary Research (Search Questions)
Primary Research – User Interviews
Contextual Enquiry
with sponsor users comprising of IBM employees, external employees, hiring managers and talent acquisition partners, managers, accessibility partners.
Cognitive Walk-thorough
to understand the awareness, navigation and visibility of the yourCareers portal
Key Insight
If employees believe their current organization is failing to recognize their value, make career paths more visible to them, and make sure employees feel you are investing in them, they’ll stay.
We want internally job seeking (WHO) IBMers to
be surfaced with relevant job opportunities (WHAT)
to make moving within IBM easier than moving out (WOW)
About
4 Years @ IBM
Software Developer
Values
Compensation
Company Reputation
Career Development
Flexibility
Francine is ready to explore new opportunities. They feel unengaged in their current roles. They start looking for opportunities internally within IBM before looking outside.
Francine has begun their internal job search leveraging tools like GOM and Your Career at IBM. However, they are met with many technical difficulties and clunky experiences.
Francine also receives job recommendations via email, and finds them exciting but most are not representative of her current job role needs - especially around location and skill level. She feels like the algorithm is restrictive - and doesn't provide much flexibility.
After a long struggle, Francine was able to find a couple of jobs to apply to, however, there were no updates and feedback on the status of their application.
After a while, Francine finally receives an update on their applications. They were rejected from each job and not given any useful information on why they was turned down. Francine is now 2x more likely to leave IBM.
Francine turned to the external job marketplace and within a few weeks they received and accepted a job offer.
Francine needs a way to have opportunities surfaced to them so that they can find the best job for them internally.
Francine needs a way to be able to link their interests and skills so that they can evaluate and be matched with the next position
Francine needs a way to have opportunities surfaced to them so that they can find the best job for them internally.
Francine needs a way to be able to link their interests and skills so that they can evaluate and be matched with the next position
